Gospel Gala Dinner | 2023
A Successful Collaboration between Stress Management Centre, Streetvertise Advertising Agency and other organisations inspired by healthy families.
The Stress Management Centre, a counseling and relaxation services company, recently organized a Gospel Gala Dinner event in Maseru, Lesotho, to celebrate marriage, family, and faith, with primary focus on their Majesties’ 23rd Marriage Anniversary.
To bring the event to life as well as promoting it on social media and other platforms, towards reaching a wide target audience, the company collaborated with Streetvertise Advertising Agency, along with Stone Events, Redeem Group, and Thaba Bosiu Cultural Village.
- Publicity Campaign Objective
The primary objective of the campaign was to promote the Gospel Gala Dinner event on Mainstream Media, Facebook and WhatsApp to reach as many people as possible on a shoe-string budget. The goal was to create engaging promotion campaign and sponsored ads to increase ticket sales and awareness of the event.
- Strategy and Execution
To execute the campaign efficiently, the companies collaborated with the Stress Management Centre to develop a social media strategy. The team divided the campaign into several phases to increase engagement and generate interest in the event.
- Phase 1: Launch of the Gospel Gala Dinner Event
Streetvertise Advertising Agency created engaging social media assets, including images, videos, and event details for the Gospel Gala Dinner. They dedicated Stress Management Centre’s Facebook page to the event, which featured compelling details about the event, including key speakers and performers, ticket sales, location and time of the event, dress code, and more.
- Phase 2: Sponsored Ads Launch
To reach a wider audience, the team launched sponsored ads on Facebook, targeting individuals who were interested in gospel music, marriage and family, Faith, and related topics in Lesotho. The ads featured a combination of engaging images and videos, promotional text, and a call-to-action to purchase tickets.
- Phase 3: Influencer Campaign Launch
To amplify the message of the event, the campaign also involved collaboration with Lesotho’s leading influencers, who actively shared updates about the event on social media platforms, encouraging their followers to attend the Gospel Gala Dinner.
- Results
The campaign was a resounding success, achieving the primary objective of promoting the Gospel Gala Dinner Event. The Stress Management Centre Facebook page had over 100,000 views of the ads across Lesotho.
Additionally, the collaboration between the Stress Management Centre, Streetvertise Advertising Agency, Stone Events, Redeem Group and Thaba Bosiu Cultural Village proved to be highly effective in promoting the event to a broader audience.
- Conclusion
In conclusion, the successful collaboration between the Stress Management Centre, Streetvertise Advertising Agency, Stone Events, Redeem Group, and Thaba Bosiu Cultural Village to promote the Gospel Gala Dinner event bore fruits. The campaign’s use of engaging promotion assets, sponsored ads, and influencers’ collaboration ensured the event’s overall success in celebrating love, faith, and strong families.